Amber Williams is a master brand strategist, a details-obsessed copywriter, and the proud momma of two high-energy toddlers. Her work at AmberWilliams.Co is dedicated to teaching savvy CEOs how to build their brands and write words that sell, without sounding like everyone else.
Amber's copywriting approach is rooted in a signature five-part brand credo, which she coined in early 2020: The Copy Code. Her outlined "writing rules for life and business" are taught to the creative entrepreneurs she advises and teaches through 1-on-1 consulting and within her hands-on Copymastery™ Monthly Coaching Membership.
Throughout her six years in business, Amber has created narratives for beauty and fashion brands like Heat Free Hair, BLK + GRN, Marie Hunter Beauty, and SHIFT Stylehouse. On the personal brand coaching side of her consultancy, she helps women entrepreneurs find their brand voices and clarify their messages. They include Amanda Boleyn, CEO of She Did It Her Way; Kia Young, Social Media Strategist and Founder of Milspo Media; and Megan Hale, Profit First Business Strategist.
As a result, her clients and students have been featured in publications like Inc., Elle, Vogue, Essence, and Entrepreneur.
Amber holds a bachelor's degree in psychology from Florida A&M University and a master's degree in integrated marketing communications from The Medill School at Northwestern University.
Her thought leadership on branding, storytelling, and the importance of putting your #CopyOverEverything is found in the Washington Post, Black Enterprise, Women Entrepreneurs Inc., and Forbes.